Ads Campaign Management

Knowledge in Google Ads, Meta Ads & LinkedIn Ads

I have strong expertise in managing paid advertising campaigns across Google, Meta (Facebook & Instagram), and LinkedIn. My focus is on generating high-quality leads, improving conversions, and optimising ad spend to achieve maximum ROI.

Google Ads Expertise

Search, Display, Video & Performance Max campaigns
Keyword research and competitor analysis
Quality Score improvement
Bid strategy optimisation (CPC, Maximise Conversions, Target CPA/ROAS)
Conversion tracking & analytics
A/B testing and continuous optimisation

Black and Green Modern Business Instagram Post (6)

Meta Ads (Facebook & Instagram) Expertise

Lead generation & conversion campaigns
Audience targeting and custom/lookalike audiences
Creative and copy optimisation
Pixel setup and event tracking
Retargeting strategies
Cost per result optimisation

LinkedIn Ads Expertise

Lead generation for B2B businesses
Sponsored content, Message Ads & InMail
Targeting based on job title, industry, and company size
Lead Gen Forms optimisation
High-intent audience targeting
Performance reporting and improvement

High-Impact Google Ads Campaign – Proven Results

Successfully planned, executed, and optimized a long-term Google Ads campaign delivering consistent growth and cost efficiency.

Key Performance Metrics:

Total Clicks: 10.4K+

Total Impressions: 314K+

Average CPC: ₹21.53

Total Ad Spend: ₹2.23 Lakhs

Strategic Highlights:

  • Implemented structured campaign architecture with keyword intent mapping

  • Optimized bids and ad copies to maintain low CPC with high visibility

  • Continuous A/B testing on ads and extensions for CTR improvement

  • Scaled campaigns during peak periods to maximize reach and conversions

  • Regular performance analysis and budget optimization to improve ROI

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